Jolanda Logan
Jolanda is the CMO of 3.2.1 émotion. With 15 years of brand strategy and emotional marketing experience, she translates the science of human connection into stories that resonate. She led the positioning of 3.2.1 émotion as the defining voice of emotional technology - a category she helped create. Her work bridges rigorous research and culturally-relevant communication.
LinkedIn"We are not a wellness brand. We are building emotional intelligence, the way others built roads, libraries, and the internet."
Jolanda's work sits between the research and the audience. She defines the voice of emotionally intelligent technology as a category - not another wellness vertical, not another social app - and translates peer-reviewed emotional science into language that resonates with the Gen Z and millennial readers most affected by the global loneliness crisis.
15 years of brand strategy and emotional marketing. Jolanda reviews pillar content on emotional intelligence, loneliness, and emotional compatibility, shaping how 3.2.1 émotion, Inc. shows up across every channel.
written by jolanda
Disconnection, parasocial drift, the collapse of close ties, and what "being felt" actually requires.
read loneliness & connection →Why emotional compatibility predicts long-term relationships better than attraction or shared interests.
read emotional compatibility →reviewed by jolanda
Why EQ is the new literacy, why emotional skills outpace technical ones, and the business and cultural case for emotional fluency.
read emotional intelligence →Text flattens emotion. Emotional messaging restores it through multisensory channels: color, sound, motion, haptics.
read emotional messaging →